Privacy Plolicy
Effective Date: 01 May 2025
Company Name: PURELY
Location: Riyadh, Kingdom of Saudi Arabia
Email: support@purely.com.sa
Welcome to Purely. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile applications:
Customer App – for booking mobile car wash service
Service Provider App – for registered car wash professionals
Franchise App – for managing franchise operations
We are committed to protecting your privacy and processing your data transparently in accordance with the Personal Data Protection Law (Saudi Arabia), the General Data Protection Regulation (GDPR) (where applicable), and the privacy requirements of the Apple App Store and Google Play Store.
1. Information We Collect
Depending on your role (customer, service provider, or franchisee), we may collect:
a. Personal Information:
Full name
Mobile number
Email address
Gender
Location data (for service delivery and optimization)
Profile photo (optional)
b. Usage Data:
Screen views and session lengths
Crash logs and performance data (for debugging)
c. Device & Log Information:
Device ID and OS version
IP address
Language settings
Access times and referring URLs
2. How We Use Your Information
We use your information to:
Provide and manage services
Process bookings and payments
Assign nearby service providers
Enable chat and communication
Send notifications and updates
Improve app performance
Verify identity (for providers and franchisees)
Comply with legal obligations
3. Legal Basis for Processing (where applicable)
Under GDPR and similar laws, processing may rely on:
User consent
Contract performance
Legal obligations
Legitimate interests (e.g., fraud prevention)
4. Sharing Your Information
We do not sell or rent your personal data. We only share data with:
Payment processors and ID verification services
Law enforcement or regulators when legally required
Cloud storage providers (e.g., AWS, Google Cloud) under strict confidentiality
5. Data Storage and Retention
Your data is securely stored and retained as follows:
User data: Duration of active account + 2 years
Financial/transaction data: Up to 5 years (in compliance with Saudi regulations)
Deleted accounts: All data permanently deleted within 30 days unless required by law
6. Data Security
We use strong safeguards to protect your data:
Encryption (in transit and at rest)
Secure APIs and cloud environments
Access control and multi-layer authentication
Regular security audits
7. Your Rights
Under Saudi PDPL and other applicable laws, you have the right to:
Access your personal data
Request correction or deletion
Withdraw consent
Object to certain processing
Request data portability
To exercise any of these rights, or to request account or data deletion, contact us at support@purely.com.sa. We will respond within 7 business days.
8. Children’s Privacy
Our services are not directed to children under 13. We do not knowingly collect data from minors. If discovered, such data will be deleted immediately.
9. Location Permissions
We request access to your location only while using the app to:
Assign the nearest service provider
Estimate service times and routes
Log service start and completion
You may manage or disable location access through your device settings at any time.
10. No Third-Party Advertising
We do not use or share your data for third-party advertising or behavioral profiling.
11. Third-Party Services
We may use trusted third-party services (e.g., payment gateways, maps). These services are governed by their own privacy policies and are vetted to meet strict data protection standards.
12. International Data Transfers
Your data may be transferred outside Saudi Arabia to countries with adequate protection. We use Data Processing Agreements (DPAs) and standard contractual clauses where applicable.
13. Changes to This Privacy Policy
We may update this policy as needed. You will be notified via in-app message or email. Continued use of the app confirms your agreement with any changes.
14. Contact Us
If you have questions about this Privacy Policy or wish to exercise your data rights, contact:
PURELY
Riyadh, Kingdom of Saudi Arabia
Email: support@purely.com.sa